Stop installing tags.
Plan them.
OnTracks crawls your site, drafts the events that matter to your funnel, writes the GTM container, then keeps watch: when a redesign breaks a tag, you know, and it gets repaired. The 6-week tag project, in one afternoon.
Free until you deploy · no card required
Four steps.
Always in this order.
Web analytics has been stuck in the same loop for ten years. An agency books a tag-management engagement; a junior analyst opens GTM in one tab and the site in another; six weeks later, a half-broken container ships with no audit trail. Then a theme update breaks the cart_view tag and nobody notices for a quarter. OnTracks replaces every step of that loop with a platform that does the work and shows you what it did, while it does it.
- 01
Crawl
— Look
OnTracks walks your site headlessly — handles cookie banners, deferred renders, SPA routes. Every clickable, every form, every signal pinned with several redundant selectors — enough to hold when the theme changes.
- 02
Plan
— Reason
Crosses what the crawl brought back with your business context — what you actually sell, what to skip — and proposes an event taxonomy your analytics team would actually defend in a meeting.
- 03
Deploy
— Ship
OnTracks writes the container straight into your GTM. Selectors become triggers, params become variables, and the critical events — purchase, lead — also dispatch server-side to Meta, Google Ads, LinkedIn.
- 04
Verify & watch
— Hold
An automatic check re-tests your tags against the live page. When a redesign breaks one, OnTracks proposes the repair. You approve; it ships.
What lands on your desk
when the run is done.
Every artefact is versioned, queryable, and reversible. A v9 plan tracks what produced it. A rolled-back container can be redeployed in a single click. The platform is the audit trail.
- 01 /04
A tracking plan
Not a Notion doc. A schema-validated JSON: every event says why it exists, how well it will survive the next redesign, what volume to expect, and how it honors consent.
- 02 /04
A live GTM container
Pushed via the Google API. Versioned. Re-deployable. The container reflects the plan; the plan reflects the site.
- 03 /04
Server-side CAPI dispatch
Meta / Google Ads / LinkedIn. Personal data hashed before it leaves. Consent respected. No 1×1 pixel theater.
- 04 /04
A drift watch you can sleep on
Re-anchors your tags when the theme moves. Surfaces only what a human needs to confirm.
One setup fee.
One monthly event bracket.
Tiered by total active sites — the more you bring, the lower per-site.
By event volume; demos are free; you pay when you deploy live.
No seats. No event-type taxes. A platform-reliability guarantee covers the cases where OnTracks could fail you: a broken plan, an unhealthy container, a verification we can't reproduce, an event we can no longer anchor to your page.
Read the full pricing →The right tracking plan is specific to your business, and there is no reason a human should have to spend six weeks discovering it from scratch every single time.
— ontracks · founding principle
Bring a URL.
Leave with a deployable plan.
Free until you deploy live. The setup fee is charged once, at deploy. No card to start.